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Baskin-Robbins Announces Austin as a Priority Growth Market This Year; Hosts Franchise Seminar on July 8, 2009 |
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America's Favorite Neighborhood Ice Cream Wants to Develop 20 New Stores in the Region |
Baskin-Robbins, America's favorite ice cream shop, is rapidly expanding its national footprint with today's announcement that Austin, TX is a priority growth market in 2009. In order to share information about the 20 stores it wants to develop in and around Austin, Baskin-Robbins is hosting a brand introduction seminar on July 8, 2009 at the downtown Hyatt Regency on 208 Barton Springs Road from 2:00 p.m. - 4:00 p.m.
Included in the discussion will be the brand's new store designs, market growth, new logo, marketing, training and site selection, among other topics. To register for the event and learn more, please contact Scott Mellon at (254) 640-5861 or scott.mellon@dunkinbrands.com.
Baskin-Robbins currently operates more than 6,000 stores in 35 countries and opened more than 600 stores globally in 2008. With a domestic footprint of nearly 2,700 locations, Baskin-Robbins is now seeking exceptional franchisee candidates in Austin to be part of an unprecedented growth campaign designed to increase its U.S. presence over time. Built over the last 64 years, Baskin-Robbins currently enjoys 98 percent brand awareness across the country and was named for the second consecutive year the number one ice cream and frozen dessert franchise in Entrepreneur magazine's annual "Franchise 500" ranking.
To fuel this growth in and around Austin, Baskin-Robbins is actively seeking store developers who possess strong financial backgrounds, the desire to maximize their territory's sales and have a passion for the communities they will serve.
"As the Baskin-Robbins brand continues to develop in Texas, we're excited to provide new store owners with the unique opportunity to capitalize on their territory's profit potential, serve as the face of the brand in the community, as well as set the direction of the market's growth," said Salman Siddiqui, vice president of global business development, Baskin-Robbins.
Baskin-Robbins enters 2009 with several new real estate concepts that provide interested area developers with a range of flexible real estate design options. Part ice cream indulgence, dessert-theater and test kitchen rolled into one, the revolutionary Cafe 31 model operates as a high-end dessert bar with unique ice cream and coffee products. Cafe 31 is currently being tested outside of Boston. The traditional concept is an updated, stand-alone store featuring all of Baskin-Robbins' standard equipment and offerings. Traditional stores can also support a drive-thru depending on the real estate selected. Lastly, the BR Express concept is a kiosk design offering a convenient and simplified solution for malls, sports arenas, airports or other small co-branded real estate opportunities.
"By continuing our history of developing new product innovations and keeping our focus on customer service and business success for our franchisees, Baskin-Robbins is providing a completely new experience in 2009," said Siddiqui. "We share common objectives with our store developers, which focus on building and sustaining a profitable business and strong brand in this increasingly challenging economy."
Furthering its commitment to its franchisees, Baskin-Robbins also offers extensive training programs and comprehensive operating systems designed to help build business. A broad franchise support team is geared to simplify operations and includes development and construction experts, operational support professionals, training managers and field marketing managers. Baskin-Robbins also employs state-of-the-art technology and the latest point of sale terminals to help stores run more efficiently and cost effectively. Baskin-Robbins has proven to be a simple business to run with convenient hours of operation, minimal equipment, little waste and a majority of inventory that has a shelf life of one year with proper storage.
Over six decades ago, Baskin-Robbins was founded by ice cream enthusiasts Burton "Burt" Baskin and Irvine "Irv" Robbins who shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Today, over 300 million people visit Baskin-Robbins each year to sample the more than 1,000 flavors available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes, frozen beverages and sundaes.
"Baskin-Robbins will satisfy a growing demand in and around Austin for high-quality ice cream, specialty frozen desserts and beverages," said Siddiqui. "Over the past 64 years, Baskin-Robbins has become the brand of choice for consumers and has consistently delighted them with our irresistible flavors and treats. We look forward to being an important part of the Austin community."
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