Quality Restaurant Ventures to Offer More Low-Carb Options at Its Sobik's Subs Chain
	Quality Restaurant Ventures, Inc., announced that its Sobik's Subs' chain has answered the call of the carb-conscious consumer with the introduction of a promotion featuring four new menu items: the Club Salad, Club Wrap, Chicken Caesar Salad and Chicken Caesar Wrap.
The salads are made fresh in each location with naturally lower-carb ingredients, not with flavorless, artificial "low-carb" products. The wraps are made nearly identically to the salads but customers can choose from regular wraps or choose a low-carb wrap offering. James Emerson, Director of Marketing for Sobik's Subs, said the new items are "hearty, filling, and tasty to those on a low-carb diet or not". "We didn't want to load these items up with fake-tasting low-carb garbage," said Emerson. "We, wisely I hope, chose ingredients that are naturally low in carb but taste good." The promotion runs through September and is supported by in-store point of purchase materials, colorful, in-store posters, local radio and is featured in all local-store marketing efforts. Werner Korb, a Sobik's Subs franchisee in Downtown Orlando who did pre-introduction testing of the wraps and salads, said the new items have received rave reviews from customers on low-carb diets and from those not on diets at all, "My customers have been looking for items like these. The Chicken Caesar has been a huge seller in the salad and the wrap," said Korb. "I would say the wrap sales are running fifty-fifty between the low-carb and the regular." Emerson said he never orders "low carb" because the "fake" items just do not taste like the real thing. "I've eaten both the club and the Chicken Caesar and these are good." Sobik's Subs continues to expand in the Orlando market. Eleven units are scheduled to open in the area by the end of the year, a growth rate of 33 percent. "We couldn't be more pleased with our growth this year," said Dan Patterson, President of Quality Restaurant Ventures, Inc. "And I thought last year was phenomenal."